OEM: your formula, our production
In cosmetics, OEM means the manufacturer produces a product to a formula or specification you provide. You keep full control of the formula; the factory supplies production capacity, sourcing and quality control.
ODM: our formula, your brand
ODM manufacturers have tested formula libraries. You choose a base and customise texture, scent, actives and packaging. It's the fastest route to market and usually the lowest development cost.
Private label: the umbrella term
Private label (or white label) describes selling a manufacturer-made product under your own brand. Most private label skincare is produced through an ODM route, sometimes with custom formulation layered on top.
How to choose
- Have a proven formula already? → OEM.
- Need to launch quickly on a budget? → ODM / private label.
- Want a truly unique product? → Custom formulation with the manufacturer's lab.
Ready to talk specifics? Get a quote for your product →